MGP Cookie Notice


MGP Cookie Notice

This is the cookie notice (the "Cookie Notice") of Mercedes-Benz Grand Prix Limited (trading as Mercedes-AMG Petronas Formula One Team) ("MGP", "us" or "we") for  (the "Website"). This Cookie Notice explains what cookies are and the types we use on the Website and other MGP digital platforms.


For more information on how we collect, use and share your personal information, please refer to our general privacy notice, linked here.


What are cookies?


Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise your device and target the content displayed to your interests.


Why do we use cookies on the site?


We use cookies (including HTTP, HTML5 and Flash cookies) and similar technologies (such as web beacons and JavaScript) to:


  • customise and improve your experience of the Website and other MGP digital platforms;
  • provide you with the services or goods you have purchased or shown an interest in;
  • deliver content tailored to your interests and the manner in which you browse the Website and other MGP digital platforms;
  • ensure that our Website, and other MGP digital platforms, are functioning correctly; and
  • understand how you use our Website, and other MGP digital platforms.

What types of cookies do we use on the site?

Below is a list of the cookies that we use (or would like to use) on the Website and other MGP digital platforms. As explained further below, you can indicate your acceptance of all cookies or, alternatively, indicate your acceptance of a selection of cookies that we can use on the site (although some cookies are not optional, as explained further below). Please note that, depending on your selection, you may not be able to take full advantage of the site. Please also understand that a cookie will be placed on your device to allow us to remember the selection you make.


Cookie Type



Strictly necessary cookies

These cookies are necessary for the Website to work, and enable you to move around the Website and use the services and features. Strictly necessary cookies are used to collect session identification and authentication data. They are session cookies, which expire when you close your browser session. For example, 
ASP.NET_SessionID is a cookie that contains the user session identifier which expires at the end of every session. These cookies do not store any personally identifiable information.

●        Managing the Website

●        Security purposes

●        Authentication

●        Identifying your log-ins

Functional cookies

Functional cookies allow the Website to help maintain your session and remember the choices you made in order to provide functionality for your benefit. Functional cookies are used to collect information about your language preferences and other preferences indicated during your visit. For example, functional session cookies allow the Website to remember settings specific to you (such as, your country selection) which ultimately improves your web experience. Functional cookies also include persistent cookies which are used to remember your preferences when you subsequently visit. Functional persistent cookies expire after seven days.

●        Maintaining your session

●        Remembering your choices

●        Personalisation of the Website

Performance cookies

Performance cookies are used to gather statistics about your use of the site in order to improve the performance and design of our services. For these purposes, Performance cookies collect information about your device type, operating system type, browser type, domain, other system settings, IP address, referring URLs, information on actions taken on the site and the dates and times of your visits, as well as the country and time zone in which your device is located.

These cookies are provided by our third-party analytics tool provider (Google Analytics) and the information obtained through these cookies will be disclosed to, or collected directly by, this third-party service provider. For more information about Google Analytics’ cookie and information practices (including the types of cookies used and their expiration date), please visit the link below:

Google Analytics

●        Gather statistics on Website usage

●        Improve the Website performance and design

●        Analyse information regarding Website usage


Targeting Cookies

We partner with third parties to provide you with additional features. By using the Website or engaging with third-party plugins and widgets, such third parties may place session or persistent cookies, or similar technologies, on your device. These technologies may provide the third parties information about your visit so that they can present you with advertisements for products and services which may be of interest to you. This helps us track the effectiveness of our marketing efforts.

●        For you to share content

●        Track our marketing efforts

●        Provide additional features and content

●        Present advertisements


What specific cookies do we use on the site?


Cookie Type

Cookie Subgroup

Cookie Name

Third Party/First Party

Strictly Necessary


First Party

Strictly Necessary

OptanonConsent cookietest 




First Party


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_gid _y _shopify_sa_p 

_shopify_y _s _ga 


_landing_page _gat

First Party


localization _sp_xxxxxxxxxx

First Party



First Party



Do you obtain my consent?


Strictly necessary cookies. Strictly necessary cookies are required in order to ensure the proper functioning of the site. We do not obtain your consent.


Functional cookies, performance cookies, targeting cookies. We request your consent before placing them on your device. You can give your consent by clicking on the appropriate button on the banner displayed to you.


If you do not wish to give consent or wish to withdraw your consent to any cookies (other than strictly necessary cookies), you can manage your cookie settings in our Cookie Preference Centre or via your browser settings; see below for more information on how to do this. Please note that disabling these cookies will affect the functionality of the site and may prevent you from being able to access certain features on the site.


How do you change your preferences for functional cookies, performance cookies and targeting cookies?


The "Help" menu in the toolbar of most web browsers will tell you how to change your cookie settings, including how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. Below is some guidance about how to make these changes.


Browser Settings


Guidance on how to block website cookies on the below browsers can be found here:




Contact Us


If you have any questions or queries about cookies on our Website or other MGP digital platforms, or this Cookie Notice, please address your inquiry to